New York Center for Cosmetic Dentistry
According to our open methodology, this clinic scored 55/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #12 of 15 ranked clinics · Last checked: 25 August 2026
Positions by Rating Profile
- Overall Transparency & Trust#1255/100
- Best for Expats#1350.3/100
- Best for Dental Implants#1246.5/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#1338.8/100
- Best English-speaking Clinics#1354.5/100
- Best for Families / Childrennot ranked
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified No sedation/anesthesia info found on site homepage.
Summary
The New York Center for Cosmetic Dentistry is an Upper East Side cosmetic practice led by Dr. Emanuel Layliev, continuing a practice founded by Dr. Jeff Golub-Evans. Services include veneers, whitening, Invisalign, implant restorations and Botox, supported by digital imaging technology. Prices are not published.
No prices published.
Strengths
- Information Transparency: 18 of 20 points.
- Reputation & Reviews: 17 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed [s1] | 3/3 |
| ✓ | Dentist specializations listed Cosmetic dentistry focus. [s1] | 2/2 |
| ✓ | Real clinic photos [s1] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details [s1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✗ | Address and map published Address shown; embedded map not present on page fetched. [s1] | 0/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) as of 2026-08-25 [new-york-center-for-cosmetic-dentistry-refresh] | 6/6 |
| ◐ | Google review volume [new-york-center-for-cosmetic-dentistry-refresh] | 2.5/3 |
| ✓ | Review recency [new-york-center-for-cosmetic-dentistry-refresh] | 3/3 |
| ? | Clinic responds to reviews Only older owner replies were found: 3 of the 15 reviews read carry one, the latest dated 2025-07-15, and none to a review from the last 12 months. [new-york-center-for-cosmetic-dentistry-deepen] | 0/2 |
| ✓ | No recurring complaints The five lowest-rated Google reviews raise different issues (veneer results, a consultation, a receptionist's attitude, with two ratings carrying no text, all dated 2016 to 2024); 1–2★ are 3.1 % of 225 (1★ 5 / 2★ 2 / 3★ 2 / 4★ 1 / 5★ 215). [new-york-center-for-cosmetic-dentistry-deepen] | 2/2 |
| ✓ | No suspicious review patterns The 15 Google reviews read (dated 2016-05-12 to 2026-10-02, from accounts with 2–20 reviews) show no burst of five-star reviews and no repeated opening wording; star histogram 1★ 5 / 2★ 2 / 3★ 2 / 4★ 1 / 5★ 215. [new-york-center-for-cosmetic-dentistry-deepen] | 2/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ? | TripAdvisor presence | 0/0.5 |
| ✓ | Other review platforms Yelp, Birdeye. [s2] | 0.5/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for international patients.
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist New York", "English speaking dentist New York", "dental implants New York", "emergency dentist New York", "New York dental clinic for expats".
| ? | Mentioned for: best dentist New York | 0/1 |
| ? | Mentioned for: English speaking dentist New York | 0/1 |
| ? | Mentioned for: dental implants New York | 0/1 |
| ? | Mentioned for: emergency dentist New York | 0/1 |
| ? | Mentioned for: New York dental clinic for expats | 0/1 |
| ✓ | Structured data on website JSON-LD on the homepage declares the types Organization, Dentist (alongside WebPage, BreadcrumbList). [new-york-center-for-cosmetic-dentistry-r6s3] | 1.5/1.5 |
| ✓ | Google indexing quality The clinic's own site is the first result of a Google search for its name and city on 2026-10-05, with 3 of its pages among the first six. [new-york-center-for-cosmetic-dentistry-av4] | 2/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. | Notes |
|---|---|---|---|
| Emanuel Layliev, DDS [s1] [new-york-center-for-cosmetic-dentistry-doclic] [new-york-center-for-cosmetic-dentistry-nysed-049730] | Cosmetic dentistry | 049730 | New York State dentist licence number (NYSED Office of the Professions), licensed since 21 November 2001; registration current, no enforcement actions on file (checked 30 September 2026). |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Reputation & Reviews: Clinic responds to reviews
- Reputation & Reviews: TripAdvisor presence
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Oral surgery
- Medical Infrastructure: Pediatric dentistry
- Medical Infrastructure: Emergency care
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- Communication & Service: Pre-visit consultation possible
- Communication & Service: Convenient opening hours
- AI & Search Visibility: Mentioned for: best dentist New York
- AI & Search Visibility: Mentioned for: English speaking dentist New York
- AI & Search Visibility: Mentioned for: dental implants New York
- AI & Search Visibility: Mentioned for: emergency dentist New York
- AI & Search Visibility: Mentioned for: New York dental clinic for expats
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://nyccd.com |
|---|---|
| Phone | 212-288-4455 |
| Google Maps | Map listing |
| Address | 128 E. 71st Street, Suite #2, New York, NY 10021 |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://nyccd.com | Dentist, address, phone, services, technology, photos. | 2026-07-08 |
| s2 | https://www.yelp.com/biz/new-york-center-for-cosmetic-dentistry-new… | Platform presence. | 2026-07-08 |
| sq | search:best dentist New York | AI/search visibility queries. | 2026-07-08 |
| new-york-center-for-cosmetic-dentistry-refresh | https://www.google.com/maps/place/The+New+York+Center+for+Cosmetic+… | most recent visible review posted about 2 months before 2026-08-25 | 2026-08-25 |
| new-york-center-for-cosmetic-dentistry-doclic | https://eservices.nysed.gov/professions/verification-search | NY State Education Department, Office of the Professions Verification Search (profession code 050, Dentistry) — searched name 'Layliev Emanuel': found LAYLIEV EMANUEL, license #049730, address on file NEW YORK NY, licensed since November 21, 2001. | 2026-08-25 |
| new-york-center-for-cosmetic-dentistry-nysed-049730 | https://eservices.nysed.gov/professions/verification-search?license… | NYSED Office of the Professions verification search, licence 049730 (Dentistry, profession code 050): LAYLIEV EMANUEL, address on file New York NY; status Registered, registered through June 30, 2028; date of licensure November 21, 2001; no enforcement actions found. | 2026-09-30 |
| new-york-center-for-cosmetic-dentistry-r6s3 | https://www.nyccd.com/ | Homepage HTML read on 2026-10-02: JSON-LD types WebPage, BreadcrumbList, WebSite, Organization, SiteNavigationElement, Dentist | 2026-10-02 |
| new-york-center-for-cosmetic-dentistry-av4 | search:"New York Center for Cosmetic Dentistry" New York | Google search run on 2026-10-05 (English interface, US region) for the clinic's name and city; first six organic results read. Its own site nyccd.com is at positions 1, 3 and 5; the others are a Yelp page and its Facebook and LinkedIn pages. | 2026-10-05 |
| new-york-center-for-cosmetic-dentistry-deepen | https://www.google.com/maps?cid=12855183785095787458&hl=en | Google listing "The New York Center for Cosmetic Dentistry" (Dental clinic), read 2026-10-05 in three review orders (the five lowest-rated, the five newest and the five most relevant): rated 4.9 from 225 reviews (1★ 5 / 2★ 2 / 3★ 2 / 4★ 1 / 5★ 215); 15 distinct reviews read, dated 2016-05-12 to 2026-10-02, 3 with an owner reply | 2026-10-05 |
Change History
| Date | Change |
|---|---|
| 2026-10-05 | Read the clinic's Google listing on 2026-10-05 (its lowest-rated and newest reviews with the star histogram): no repeated complaint; no sign of manipulated reviews. |
| 2026-10-05 | Google indexing quality changed from partial to good after a Google search for the clinic's name and city on 2026-10-05 (own site at position 1). |
| 2026-10-05 | Google indexing quality changed from good to partial after a name-and-city web search on 2026-10-05 (own site not listed, though indexed). |
| 2026-10-02 | Read the clinic's own website (homepage, robots.txt, sitemap and service pages) for site structure: business structured data present. |
| 2026-08-25 | License verification 2026-08-25 against NY State Education Dept Office of the Professions Verification Search: Dr. Emanuel Layliev found licensed (#049730); clinic PSC/PLLC entity not confidently matched (a similarly-named Brooklyn LLP found is not confirmed as the same practice) — left null. |
| 2026-08-25 | Re-verification 2026-08-25: confirmed website live, address/phone unchanged, not permanently closed; captured first Google rating 4.9 (220 reviews). Note: Google lists the business as 'The New York Center for Cosmetic Dentistry' (site itself omits 'The'). |
| 2026-07-08 | Initial data collection. |
A question or a correction?
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